Week 9 – Multimedia Platforms

You will need to bring XXXX 


  • M: 10.00 – 10.15 Media Team Editorial Meeting

  • M: am – Critique of Infographic assignments

  • M: pm – Introduction to structuring & analyzing linear + non-linear Visual Journalism and Multimedia narratives

  • T: am – Intro seminar: Making a MMJ reporting plan workshop. Research, preinterviews, storyboard, paper-cut, shot list & interview questions.

  • T: pm – Assignment idea workshop

  • T: 16.30 – 19.00 Theory Lecture:

    Wed – Fri. Assignment, Edit, and Upload Assignment, Reading & Self Study

Assignment 1 – Deadline: Midnight Sunday 19th November 2017

Multimedia Journalism Food Feature

Working in teams of three, create a multimedia journalism feature story that focuses on contemporary issues surrounding food in China. You must choose a food, dish, style of cooking, a chef, a farmer etc. to focus on. You must communicate how your chosen subject is important to larger contemporary issues affecting food and consumers in China today. Your target Publication is The Washington Post 

Assignment Guidelines

Your assignment must include these key components:

  • 1 x 1 – 3 min video
  • 1 x 400–600 words text article
  • 10–15 still images
  • 1 x Infographic (still or animated).
  • A clear narrative and story that communicates how your chosen subject is important and relevant to contemporary food issues in China. You will be asked to identify your ‘minor’ subject and ‘major’ subject. The minor subject will be your food/person that you will focus on during shooting. The major subject will be the overarching national/international issue you minor subject represents or highlights
  • A headline
  • Your story should have NEWS VALUE, a STORY FOCUS, and answer the basic WWWW & H questions relevant to your chosen STORY FOCUS. Your story should have a beginning, middle, and end.

Assesment / Critique Checklist

  • Your feature is suitable for the target publication – The Washington Post
  • It has a clear focus
  • It includes key elements: headline; nut graph; lead; quotes; relevant context; facts and information. 
  • The story answers essential WWWWW+H questions relevant to the focus
  • ‘On the ground reporting’ will include interviews and footage of your ‘minor subject’ – i.e. the food/person that you will focus on during shooting.
  • You will also include sources to support and evidence your ‘major subject’ – i.e. the overarching national/international issue you minor subject represents or highlights
  • Credible sources (for facts, info, and context) must be used and attributed. 



SNOWFALL – http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek


Multimedia storytelling continues to evolve as more journalists experiment with the possibilities opened up by new digital tools and techniques.

PLANET MONEY MAKES A T-SHIRT – https://apps.npr.org/tshirt/#/title

planet money

THE COBALT PIPELINE – THE WASHINGTON POST – https://www.washingtonpost.com/graphics/business/batteries/congo-cobalt-mining-for-lithium-ion-battery/




How Savvy Chinese People Avoid Toxic Food, Goods Produced in China – Asia Societyhttp://asiasociety.org/blog/asia/multimedia-how-savvy-chinese-people-avoid-toxic-food-goods-produced-china


Hungry Planet: What The World Eats http://time.com/8515/what-the-world-eats-hungry-planet/

At Some Restaurants in China, a Shortcut to Addictive Food: Poppies – New York Times – http://www.nytimes.com/2016/01/31/world/asia/restaurants-in-china-investigated-over-poppy-capsules.html?_r=0

How Junk Food is Transforming Brazilhttps://static01.nyt.com/video/players/offsite/index.html?videoId=100000005148449

China goes organic amid food scandals – CNBChttp://www.cnbc.com/2015/01/02/china-goes-organic-amid-food-scandals.html

The Story of Food – National Geographichttp://channel.nationalgeographic.com/eat-the-story-of-food/


China Consumer Inflation Picks Up, Driven by Higher Food Prices – Wall Street Journal – http://www.wsj.com/articles/china-consumer-inflation-picked-up-in-october-within-expectations-1478656424

Starbucks to double its China stores in five years as Chinese middle class adopts coffee culture – SCMPhttp://www.scmp.com/business/companies/article/2044112/starbucks-double-its-china-stores-five-years-chinese-middle-class

Learning Outcomes — Students will:

  • -Learn about different multimedia platforms and how they are used to combine photography, video and text to effectively communicate different types of new stories.
  • Develop an understanding of the construction and implementation of different types of linear and non-linear storytelling methods.
  • Learn how to build a storyboard, shortlist and construct an effective time plan