Week 9 – Multimedia Platforms


Monday 21st Nov
A.M. – Critique of Social Media Team assignments
P.M – Introduction to structuring & analysing linear + non linear Visual Journalism and Multimedia narratives.

Tuesday 22nd Nov
A.M. – Intro seminar — Making a MM reporting plan workshop. Research, preinterviews, storyboard, paper-cut, shot list & interview questions.
P.M. – Assignment idea workshop.

This weeks learning outcomes — Students will:

– Learn about different multimedia platforms and how they are used to combine photography, video and text to effectively communicate different types of new stories.
– Develop an understanding of the construction and implementation of different types of linear and non-linear storytelling methods.


Defining Multimedia

Defining Multimedia

An introduction to multimedia reporting and the future of journalism


Critiquing Multimedia

View story at Medium.com

View story at Medium.com


Food Multimedia Feature

Working in teams of three, create a MM story that focuses on contemporary issues surrounding food in China. You must choose a food, dish, style of cooking, a chef, a farmer etc. to focus on. You must communicate how your chosen subject is important to larger contemporary issues affecting food and consumers in China today.

– A 1 to 3 min video
– 400–600 words text article
– 10–15 Images
– Infographic (still or animated).
– A clear narrative and story that communicates how your chosen subject is important and relevant to contemporary food issues in China. You will be asked to identify your ‘minor’ subject and ‘major’ subject. The minor subject will be your food/person that you will focus on during shooting. The major subject will be the overarching national/international issue you minor subject represents, or plays a part in.

Multimedia: How Savvy Chinese People Avoid Toxic Food, Goods Produced in China – Asia Society

At Some Restaurants in China, a Shortcut to Addictive Food: Poppies – New York Times

China goes organic amid food scandals – CNBC

China Consumer Inflation Picks Up, Driven by Higher Food Prices – Wall Street Journal

Starbucks to double its China stores in five years as Chinese middle class adopts coffee culture – SCMP