AdPrac 1 – IMJ7001 – Required Reading

Please note, you will be asked questions about these readings in your final 20-minute individual assessment session with tutors — where students are expected to introduce and critique their own learning process.


You should read each and every section of this site, week by week as it corresponds directly to your core skills: In term one, you must complete:

  • Writing
  • Photography
  • Audio
  • Video
  • Infographics
  • Going Mobile (Beware this section is dated but still worth having a look through)

The newer, ‘Short news video’ section is longer, and a great primer for Term 2. You complete this section in the December reading weeks or over the Christmas holiday.

2: Stories by IMMJ Multimedia Stories: Contently.

Your core multimedia reading list to work through is: Stories by IMMJ Multimedia Stories: Contently. Spend at least two hours a week, every week here and aim to read around 3 pieces deeply. Some are short and some very long, some may take you less than an hour, some a few hours. Some are journalistic, others are more documentary in nature. You will notice that some are video led, others are text led, while others maybe photo or graphics led. Take your time, it’s better to go slowly and really understand the articles or projects than to rush through them. You don’t need to read all of them and you don’t need to go through them in any particular order, consume the ones that are most interesting and appealing to you.

Beware, this is not the type of reading you can ‘cram’ at the end of term

3: The Handbook of Independent Journalism by Deborah Potter

Read the required textbook by Deborah Potter.

  • Complete chapters 1–3 by week 6 (intensive 1.1)
  • Complete chapters 4 & 5 by week 9 (Multimedia Storytelling)
  • Complete chapters 6 & 7 by week 12 (intensive 1.2)

Download the book PDF here: The Handbook of Independent Journalism by Deborah Potter

4: The BBC Academy style guide is for all BBC News output

All large news outlets will have a style guide, you’ve probably heard of the famous AP Styleguide which is the most standard global styleguide. This section of the BBC Academy website is the current style guide for all BBC News output. Although it is only a guide for journalists, it details many of the rules of spelling, punctuation, and grammar. It also covers accuracy, fairness and impartiality. The AP Stylebook or the Oxford English Dictionary are otherwise the preferred references. IMMJMA students should adhere to the BBC news style guide, we use the BBC style guide instead of the AP one because it is free and students can easily access it. 

IMMJ-MA calls for high standards of English and well-written stories that we can easily understand, poor English will dramatically impact your marks, and if serious problems persist will lead to assignment failure.

5: MultimediaWeek Podcast is the home for the weekly podcast #immjma tutors produce, we interview influential people and organizations in the field of multimedia journalism, who talk about their experiences and give suggestions to people getting into the profession. You should listen to at least one a week. We also have a dedicated Facebook Page.

You might start with these selected podcasts:

6: The BBC Academy

A truly wonderful and free resource. You should spend one to two hours each week, looking at the training videos most relevant to you. Spend longer in the scheduled reading weeks. The BBC Academy puts training and skills at the heart of the BBC and the industry to help meet the challenges of an ever-changing media world. The Academy focuses on providing a portfolio of high-quality training and development.

7: Making Sense of the News: News Literacy Lessons for Digital Citizens

Sign up for the course here:

This six-week course will help learners develop their critical thinking skills to enable them to better identify reliable information in news reports and to become better informed about the world in which we live. It will help you to be better news consumers and in turn better news producers. The language of instruction is English, but Chinese subtitles will be available. The following topics will be covered:

  • Why news matters? Power of information
  • Why news literacy matters? Social sharing and the dynamics of the news cycles
  • What makes journalism different? Verification, independence, accountability
  • What drives news? Universal news values. Editorial judgment.
  • What is trustworthy information? Truth. Evidence. Media bias, audience bias.
  • Why does verification fail? The limits of journalism.
  • Who provides information? Source evaluation.
  • How do we know what we know? Becoming an active news audience.

We will do the course as a blended learning program, that means you do viewings and readings at home and tutors follow up with brief seminars to consolidate your learning. You will be asked to contribute to discussions and you will need to do readings prior to class.

8: The IMMJ-MA code of ethics. This will be discussed in class, however, you must read the guidelines carefully. 

you should complete it before Term 2 and refer to it throughout Term 2.