AdPrac 2 – IMJ7003 – Required Reading

UPDATED Jan 2019 / Sharron Lovell

1: – All of the ‘Short News’ section

This is a more advanced section of Multimedia Train you should complete it during the first three weeks of Term 2 (the earlier the better) and refer to it throughout Term 2.  These three courses look at some tricks in telling short news stories with video on mobile platforms. The world of online news has changed rapidly in the last few years with video becoming an increasingly dominant means of telling stories on digital platforms. Understanding how to tell stories with video on platforms like Facebook can be tricky, as many as many of the traditional news package ideas no longer apply. Videos play without sound on small mobile phone screens to an audience that is constantly scrolling.

  • The first course covers only the editing process. How to take visual materials and quickly re-edit them into a short news package suitable to run on mobile platforms.
  • The second course looks at one example of creating a short video news story for mobile and demonstrates how a single operator can quickly create compelling content that can be used on multiple platforms.
  • The third course picks up on everything that was missed in the first two courses. creating a simple mobile studio, quick multi-cam editing and shooting with drone as well as other great tips for a working newsroom.

2: The IMMJ-MA code of ethics –

This will be discussed in class in both terms 1 & 2, however, you must read the guidelines carefully and thoroughly. Before you report your Term 2 stories you will need to sign a document confirming that you have read and understood these guidelines as part of the risk and ethics section of your Production Brief.

3: General News Consumption? Choose just 3 news outlets, aim for a mixture of domestic and English language international

Follow each organization for at least an hour each week to improve your news sense and consumption. Of course, you can read news from other diverse sources but pay special attention to your chosen three. Consume them on a variety of channels/platforms – download their apps and view on mobile and view articles online on your laptop, follow their social channels, listen to their podcast if they produce one. See how they work on and across all platforms. You will be asked to make presentations about your thoughts on their coverage during Term 2. A suggested mix might be:

  • Pengpai
  • The Guardian
  • The Intercept

But any mix will do – choose ones that genuinely interest and appeal to you. You can check your list with tutors if desired.

4: Production Brief Guide

This guide offers a simple roadmap for making powerful visual multimedia stories. It’s written from experience and with the hope that you can avoid some of the pain and failures that we tutors ourselves, and past IMMJMA students have gone through. It will help you write your Production Briefs.

5: Collecting & Collating Digital Research Online

Another IMMJMA resource – you’ll be doing plenty of research and that research needs to be well-organized and it needs to be accessible for tutors to view. This page will tell you all you need to know

6: Weekly and session specific readings will be delivered on the weekly pages and via Facebook. 

Please be sure to check in with the weekly session notes delivered online

7: Download and use Grammarly for all written work. (Including your Production Brief and story project text including image captions and subtitles)

Tutors won’t feedback on work where poor English hampers comprehension, it simply takes too long. Feeding back on project work is already very time-demanding if we need to translate your English simply to comprehend things our workload simply becomes unmanageable. Tutors are not employed to correct English if your English is on the weaker side, you’ll need to find your own solutions, that may include: proofreading with a peer, a professional English tutor etc and of course, be sure to leave plenty of time for copy editing. Even if your English is strong you MUST download and use Grammarly for all written work. 


Video Journalism for the Web: A Practical Introduction to Documentary Storytelling Book by Kurt Lancaster
Find this book and plenty more in the class library